Be part of Metro Vancouver’s food festivals.

Bring your brand into a self-guided festival across local food spots, with a role and scope agreed together.

What the Ice Cream Festival 2026 delivered

1,445 passports submitted, with about 27,000 people taking part (estimated). 1,074,267 impressions for the Presenting Partner.

Work with us (opens the form in a new tab)

Festival partners who build with us

Case file · Vancouver Ice Cream Festival 2026, three partner tiers

Three ways partners joined the Ice Cream Festival 2026.

Presenting Partner · BC Dairy

Festival branding, a named passport mission, a branded weekend and dedicated content. The agreed scope covered the website, printed materials and social promotion.

Local partners · Tourism Burnaby, Tourism Richmond

A city trail inside the passport, and their vendors featured across our channels
1.48M impressions on Burnaby vendors; 1.27M on Richmond vendors

Transportation Partner · Evo Car Share

Listed as Official Transportation Partner on the festival website
Sign-up promo code on every vendor and trail page, plus a mention in the curated ice cream trails
Opening day post mention and a post-festival report with promo code performance

The printed Ice Cream Festival 2026 passport cover with the Presenting Partner band at the foot

(opens the page as it ran, in a new tab)

The printed passport cover, Presenting Partner band at the foot

Passports submitted: 1,445
Public posts and stories: 2,869
People took part, estimated: 27K

Case file · Vancouver Ice Cream Festival 2026, by the numbers

One festival: 43 vendors, 1,445 passports submitted.

What a partner got

Presenting Partner BC Dairy: 389 pieces of logo-carrying content, 1,074,267 impressions, and its Discovery Trail mission completed 90 times.

The whole festival

The Ice Cream Festival 2026 recorded 8.7 million festival-period impressions across the full event. This is festival-wide activity, not a single sponsor’s reach. Every festival item sale goes 100 percent to the vendor.

Who this fits

Partner with a Noms food festival through a presenting or category role. We’ll confirm the fit, availability and agreed scope by email.

The festival wrap carousel slide: Made possible by our partners

The festival wrap carousel: made possible by our partners

Trail completions: 90
Vendors: 43
Press mentions: 18

Who reads Noms Magazine

Metro Vancouver locals in their spending years.

Audience insights · 2026

Where they live Share of audience

Vancouver 50%

Burnaby 18%

Richmond 15%

Surrey 11%

Coquitlam 6%

Age

76% Aged 25 to 44

65% Household income $75K+

66.5% Women

63,900Instagram followers
7,162Newsletter subscribers · about 4,200 open every issue
100KWebsite visits a month
9MViews and impressions a month, across all platforms

Audience insights, 2026. City shares show where the audience lives across Metro Vancouver. Newsletter figure from Beehiiv, October 2026; other channel figures verified July 2026. The 9M is platform-reported views and impressions across Facebook, Instagram, Google Search and TikTok in a recent month, not deduplicated; one campaign reaches a slice of it.

Not quite you?

Ready to reach Metro Vancouver’s food lovers?

Work with us (opens the form in a new tab)