Give your ingredient a place in the local food story.

Seasonal content and festival partnerships that put your producers and products in context.

What the presenting partnership delivered

BC Dairy’s presenting partnership recorded 90 Discovery Trail completions and 1,074,267 impressions.

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Case file · BC Dairy, Presenting Partner, Ice Cream Festival 2026

BC Dairy at the Vancouver Ice Cream Festival.

The partnership

Presenting Partner of the Vancouver Ice Cream Festival 2026: six weeks, 43 vendors, 123 festival items, and one dairy name on every touchpoint.

What they got

“Presenting Partner” title on all festival materials
Logo on the website, posters, printed passports and Instagram Stories graphic
Mention in every festival social post and newsletter; named in all press releases
BC Dairy Discovery Trail: a named passport mission
Branded long weekend (the Double Stamp Long Weekend, August 1 to 3), 2 dedicated social posts and a festival metrics report

What happened

The Discovery Trail completed 90 times, the most of the festival’s 13 missions. A completion is one attendee posting proof of finishing it.

Outside a festival window

Have a seasonal ingredient campaign in mind? Ask about sponsored stories, Reels and newsletter placements timed to your producers’ season.

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The Double Stamp Long Weekend page on the festival site, presented by BC Dairy

Trail completions: 90
Pieces of content: 389
Impressions: 1.07M

Who reads Noms Magazine

Metro Vancouver locals in their spending years.

Audience insights · 2026

Where they live Share of audience

Vancouver 50%

Burnaby 18%

Richmond 15%

Surrey 11%

Coquitlam 6%

Age

76% Aged 25 to 44

65% Household income $75K+

66.5% Women

63,900Instagram followers
7,162Newsletter subscribers · about 4,200 open every issue
100KWebsite visits a month
9MViews and impressions a month, across all platforms

Audience insights, 2026. City shares show where the audience lives across Metro Vancouver. Newsletter figure from Beehiiv, October 2026; other channel figures verified July 2026. The 9M is platform-reported views and impressions across Facebook, Instagram, Google Search and TikTok in a recent month, not deduplicated; one campaign reaches a slice of it.

Not quite you?

Ready to reach Metro Vancouver’s food lovers?

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