Festival Missions
Missions turn six weeks of ice cream into a citywide scavenger hunt. Bring your crew. Try the spot you've never been to. Capture the bite. Win a share of the festival prize pool while you're at it.
40+ vendors · $500+ prize pool · 6 weeks of play
Pick a missionComplete a mission
Pick any mission below. Do the task at a festival vendor. Snap a photo.
Post + caption
Post the photo on Instagram or TikTok (Stories don't count). Tag @nomsmag, use #vanicecreamfest, and write the mission name(s) in your caption.
Earn entries
Each mission you name in the caption is one entry to the prize pool. Stack multiple missions in a carousel for more entries per post.
More missions = more chances to win · June 19 to August 3, 2026 · Sweepstake terms & conditions
Pick a mission
Twelve missions across three effort levels. Complete any to enter the prize pool.
Quick missions
One stop, one photo, about 15 minutes.
The BC Dairy Discovery Trail
Order any festival item made with dairy and snap a photo at the vendor.
Matcha Crazy
Try a festival item with matcha as an ingredient.
Mango Lovers
Try a festival item with mango as an ingredient.
Strawberry Lovers
Try a festival item with strawberry as an ingredient.
Pistachio Lovers
Try a festival item with pistachio as an ingredient.
Summer Fashion
Coordinate an outfit matching a festival item and pose with it.
Go Dairy Free
Try a vegan or dairy-free festival item.
Oldie but Goodie
Visit a festival vendor that has been around for over 5 years.
New Kid on the Block
Try an item from a festival vendor that opened in the last 5 years.
Half-day crawl missions
Two or three vendors, a few hours of scooping.
Ice Cream Marathon
Visit at least 3 different festival vendors in one day.
Vendor-to-Vendor
Visit two festival vendors located more than 5 km apart in one day.
Full adventure missions
Cross-city quests for committed scoopers.
Far & Wide
Visit festival vendors in two different municipalities, like Vancouver + Burnaby or Burnaby + Richmond.
Missions, posted by you.
Local foodies all over Metro Van took on the missions last summer. Last summer's frozen treats, posted passports.
Prize Pool
Every mission you name in a caption is one entry. Stack multiple in a carousel for more entries per post. $500+ prize pool donated by participating vendors.
Also collecting stamps?
Every festival item you order earns a stamp on your free Festival Passport. Collect 3, 6, or 9 stamps for tiered sweepstakes draws.
Learn About the Passport