Located in the heart of South Granville, Heirloom Vegetarian has been a popular spot for vegetarian and plant-based dining in Vancouver since it opened in 2012.
Its popularity propelled its eventual expansion, but bumps along the road forced it to shrink.
In a surprising twist, this beloved spot recently announced its imminent closure of its last remaining location on Instagram.
Who is Heirloom?
Founded in 2012 by Gus Greer and a business partner, Heirloom was a commitment to a healthier lifestyle and a sustainable approach to dining.
With a philosophy of “think global, act local,” Heirloom focused on positivity, kindness, and respect, serving up a menu of delicious and health-conscious fare for over a decade.
Heirloom’s success led to significant expansion, later launching Heirloom Juice Co, reflecting their dedication to wholesome, local ingredients.
Plans to expand across Vancouver were ambitious, introducing locations in Kitsilano and West Vancouver, each with a unique yet familiar approach to casual dining.
However, the West Vancouver Ambleside location ultimately shut down in July 2023 and was replaced by OEB Breakfast Co.
Tarnished Image From Lawsuit
Heirloom’s path was marked by a notable incident in 2019.
Their juice bar faced a discrimination lawsuit when a 13-year-old staff accused her manager of racial and sex-based discrimination.
The BC Human Rights Tribunal sided with the defendant, ordering over $27,000 in compensation.
This case brought to light serious concerns of racial bias and misconduct within the workplace.
The Closure: A Sudden Shift
Heirloom recently took to Instagram to announce its closure.
The news came as a shock to many, especially as this decision followed shortly after the controversial addition of meat (options to add items like bacon) to its previously vegetarian menu – which pissed off many in the community.
In response to customer inquiries on Instagram, Heirloom cited economic challenges as a key factor. “No room for such a small niche,” they explained, noting the changing landscape with major chains like Earl’s and Cactus now offering plant-based menus.
Factors like rising gas prices, interest rates, and carbon taxes were also mentioned as contributing to the erosion of discretionary income.
No official closure date was mentioned, but the business indicated it would be within a few weekends.
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Address: 1509 W 12th Avenue, Vancouver BC