For a long time, Chipotle has been America’s favorite fast casual burrito and bowl spot.
But did you know about these weird interesting facts about Chipotle?
1. Chipotle Has Their Very Own DJ
Chipotle takes their music seriously, so much so that they hired Brooklyn-based DJ Christopher Golub to curate monthly playlists.
Each playlist features around 500 songs, creating a fresh and unique dining atmosphere every month. Now that’s some tasty tunes!
2. You Get More Food with a Burrito Bowl
Here’s a pro tip: ordering a burrito bowl instead of a regular burrito gives you about 70% more food. It’s a popular hack among Chipotle fans looking to get the most bang for their buck.
More guac, anyone?
3. McDonald’s Once Owned a Stake in Chipotle
Believe it or not, McDonald’s invested in Chipotle back in 1998 when it was just a small chain with 16 locations.
By 2006, McDonald’s sold its shares, allowing Chipotle to grow into the beloved burrito empire we know today.
Thanks for the boost, Ronald!
4. Free Burrito Coins Exist
Chipotle has special coins that can be redeemed for free burritos.
These rare treasures are highly coveted, often found on eBay for around $35. It’s like finding a golden ticket to burrito heaven
5. No Secret Menu
Contrary to popular belief, Chipotle doesn’t have an official secret menu.
But if you ask nicely, the staff might whip up some fan favorites like quesadillas, nachos, or even the elusive quesarito.
It never hurts to ask!
6. Chipotle Uses Around 100,000 Avocados a Day
Chipotle goes through a whopping 100,000 avocados daily to make their famous guacamole.
This staggering number highlights just how popular their guac is.
No wonder there’s an extra charge!
7. Chipotle’s “Asian Chipotle”
Inspired by a trip to Thailand and Singapore, founder Steve Ells opened ShopHouse Southeast Asian Kitchen in 2011.
This concept aimed to bring Chipotle’s philosophy to Asian cuisine, though it has since closed. It was a tasty experiment while it lasted.
8. Chipotle Also Does Pizza
Chipotle partnered with Colorado pizzeria Pizzeria Locale to create a pizza assembly line similar to their burrito process.
This venture aimed to apply Chipotle’s successful model to another beloved food. Who wouldn’t want a custom-built pizza?
9. Free Chipotle For Life Cards
These mythical cards are real but typically reserved for celebrities and VIPs. They offer the holder free Chipotle meals for life, making them a highly prized item. Talk about living the dream!
10. Chipotle Served Breakfast at Two Locations
Only two Chipotle locations (Dulles Airport and Baltimore-Washington International Airport), both in airports, served breakfast.
Despite the demand for more breakfast burritos, there are no plans to expand their morning menu.
Next time you fly, keep an eye out!
11. Exclusive Customer Rewards Program
Chipotle has a secretive rewards program called “Farm Team” that requires an invitation code.
Participants can win free food and merchandise, adding an element of exclusivity. Being in the know has its perks!
12. Chipotle Wasn’t Meant to Be Successful
Founder Steve Ells originally opened Chipotle to fund a fine-dining restaurant, never expecting it to become so popular.
The success of Chipotle far exceeded his initial expectations. Sometimes, the best things happen by accident.
13. Chipotle’s Calorie Conundrum
Many customers underestimate the calorie content of their meals. A typical Chipotle burrito can easily exceed the recommended daily calorie intake.
So, if you’re counting calories, maybe think twice before adding that extra scoop of sour cream.
14. Record-Breaking Burrito Eating
Competitive eater Matt Stonie set a record by eating a Chipotle burrito in just 35 seconds. His feat highlights the impressive abilities of competitive eaters.
Don’t try this at home, folks!
15. Chipotle’s Minimalist Design
The raw, minimalist look of Chipotle restaurants was initially due to budget constraints. This design choice has since become a signature aesthetic for the brand. Sometimes, less really is more.
From secret DJ-curated playlists to a competitive eating record, Chipotle is full of surprises.
Share these fun facts with your friends and see who knew the most about this iconic brand!